Research on Achieving the Ways of Efficient International Marketing English Course Teaching under the TPACK Framework

DOI

10.2991/seiem-18.2019.26How to use a DOI?

Keywords

TPACK framework; high efficiency; international marketing English; teaching quality; approach

Abstract

The quality improvement of Business English Majors in applied universities directly affects the quality of talents training jobs and the construction of specialised characteristics. At present, Business English Majors haven’t a clear understanding of the international marketing professional courses, they are also lack of learning motivation, the teaching effectiveness is not obvious. In order to change the current teaching situation, this paper is based on a new perspective to study how to improve the course teaching quality, starting from the theoretical framework of teachers' TPACK level and combining with the characteristics of the international marketing course. The paper proposes measures to use information technology facilities and new teaching methods to improve teachers teams’ construction, curriculum implementation, and teacher teaching practice jobs in order to upgrade teachers TPACK knowledge structure and practice level, lead to efficient teaching. Those ideas and measures not only conform to the requirements of the national standard talents training of Business English Majors, but also conform to the development trend of the informationized education era. This research has strategic significance for the quality improvement of applied undergraduate Business English talents.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Xiuzhen Xie
PY  - 2019/01
DA  - 2019/01
TI  - Research on Achieving the Ways of Efficient International Marketing English Course Teaching under the TPACK Framework
BT  - Proceedings of the 3rd International Seminar on Education Innovation and Economic Management (SEIEM 2018)
PB  - Atlantis Press
SP  - 98
EP  - 102
SN  - 2352-5398
UR  - https://doi.org/10.2991/seiem-18.2019.26
DO  - 10.2991/seiem-18.2019.26
ID  - Xie2019/01
ER  -