Fashion Designer Brand Operation Strategy Analysis Based on Internet

DOI

10.2991/seiem-17.2018.113How to use a DOI?

Keywords

component, formatting, style, styling, insert

Abstract

With the advent of consumer upgrading, consumer shopping ability is increasing, and more and more consumers have a growing demand for clothing. In this paper, we explore the management of clothing designer's brand under the Internet environment, combined with the current situation of Internet environment, and provide operational strategies for apparel designer's brand internet to help brand growth.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Mingyuan Zhang
AU  - Shui Jin
PY  - 2017/12
DA  - 2017/12
TI  - Fashion Designer Brand Operation Strategy Analysis Based on Internet
BT  - Proceedings of the 2017 2nd International Seminar on Education Innovation and Economic Management (SEIEM 2017)
PB  - Atlantis Press
SP  - 453
EP  - 455
SN  - 2352-5398
UR  - https://doi.org/10.2991/seiem-17.2018.113
DO  - 10.2991/seiem-17.2018.113
ID  - Zhang2017/12
ER  -