Study on the Marketing Strategy of Vipshop Sale

DOI

10.2991/seiem-17.2018.109How to use a DOI?

Keywords

time limited sale, characteristics of market, marketing strategy

Abstract

In order to analyze the marketing condition of special selling websites, this paper sets Vipshop Company as the research object, locating its market development status and environment, using PEST model, five forces model and other analysis methods to study the marketing strategy of Vipshop from the aspects of product, price, place and promotion. Finally, a detailed marketing strategy improvement scheme is proposed according to its market characteristics. The results of the study will have strong credibility and feasibility and will indicate the development direction for the marketing strategy of Vipshop.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Suqing Gao
PY  - 2017/12
DA  - 2017/12
TI  - Study on the Marketing Strategy of Vipshop Sale
BT  - Proceedings of the 2017 2nd International Seminar on Education Innovation and Economic Management (SEIEM 2017)
PB  - Atlantis Press
SP  - 437
EP  - 440
SN  - 2352-5398
UR  - https://doi.org/10.2991/seiem-17.2018.109
DO  - 10.2991/seiem-17.2018.109
ID  - Gao2017/12
ER  -