Unity or Variety: the Curriculum Construction of Undergraduate Business English Major in Shandong Province

DOI

10.2991/seiem-17.2018.90How to use a DOI?

Keywords

Business English, curriculum, Shandong province

Abstract

This essay is designed to explore similarities and differences of Curriculums of undergraduate Business English major of five universities/colleges in Shandong Province. A descriptive study is used to illustrate the current situation of undergraduate Business English education based on field trips, internet research and interviews with deans of Business English Departments from the five schools. A comparative study is used to contrast the five curriculums and National Standard. They do not show distinctive and specific directions of talents cultivation. There is big gap between the 5 curriculums and the National Standard. This study is the first attempt focusing on the curriculums of undergraduate Business English major in Shandong. It will be significant to give curriculum designers a guide to improve in order to cultivate students which are needed by the market and serve local economic development better.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Shuai Wang
PY  - 2017/12
DA  - 2017/12
TI  - Unity or Variety: the Curriculum Construction of Undergraduate Business English Major in Shandong Province
BT  - Proceedings of the 2017 2nd International Seminar on Education Innovation and Economic Management (SEIEM 2017)
PB  - Atlantis Press
SP  - 365
EP  - 368
SN  - 2352-5398
UR  - https://doi.org/10.2991/seiem-17.2018.90
DO  - 10.2991/seiem-17.2018.90
ID  - Wang2017/12
ER  -