A Contrastive Analysis of Learners' Behaviors in Different terms of a MOOC Course--Case Study of Management Communication

DOI

10.2991/seiem-17.2018.53How to use a DOI?

Keywords

MOOC, contrastive analysis, Learners' Behaviors, strategy

Abstract

The popularity and academic performance of the MOOC course is issuing that many MOOC practitioners highly regarded. This paper analyzes the case of Management Communication, the first course in economic and management specialty, went online in Chinese University MOOC since 2015. By comparing the changing of the basic data in three aspects of MOOC, register variation, learners' post in forum and the weekly tests and final, we aimed to find the rules of learner's behaviors and the reaction of the changes in teaching strategy. The results reflect several rules in MOOC course. According to these results, this study proposes several methods and suggestions to reduce the abandonment rate by building the learning community, giving full play to the teaching assistant, proposing methods to arouse the activity of forum utilizing and presenting a clear route for MOOC teachers to appeal more people to register and finish their courses.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Erdong Zhao
AU  - Shangqi Li
AU  - Sichen Dai
AU  - Yuehong Miao
PY  - 2017/12
DA  - 2017/12
TI  - A Contrastive Analysis of Learners' Behaviors in Different terms of a MOOC Course--Case Study of Management Communication
BT  - Proceedings of the 2017 2nd International Seminar on Education Innovation and Economic Management (SEIEM 2017)
PB  - Atlantis Press
SP  - 212
EP  - 215
SN  - 2352-5398
UR  - https://doi.org/10.2991/seiem-17.2018.53
DO  - 10.2991/seiem-17.2018.53
ID  - Zhao2017/12
ER  -