The Ethical Dilemma of Tanbi Culture in New Media Age: A Case Study of Tanbi Internet Drama in China

DOI

10.2991/seiem-16.2016.100How to use a DOI?

Keywords

Tanbi network drama, usage and satisfaction, conception of sex, characterization, ethical dilemma

Abstract

With the help of internet technology, media culture and marketing, the presenting ways of literary works have become more diverse. The network dramas, adapted from boy's love stories, have been widely sought after, which has not only changed the audiences' viewing habits and acceptance criteria of traditional TV series and web TV series, but also updated audiences' cognition about mainstream value system, such as traditional culture, heterosexuality, interpersonal relationships, etc.. From the perspective of media ethics, this paper uses caseÿanalysis andÿinformation analysis methods, interprets the impact of Tanbi culture on the ethical values of mainstream culture in the new media age. Through the comparison of Tanbi culture with traditional culture, we can grasp the value cognition of network drama audience, in order to provide reference to the audiences' mainstream values construction and the development of Tanbi works.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Qianru Wei
PY  - 2016/12
DA  - 2016/12
TI  - The Ethical Dilemma of Tanbi Culture in New Media Age: A Case Study of Tanbi Internet Drama in China
BT  - Proceedings of the 2016 International Seminar on Education Innovation and Economic Management (SEIEM 2016)
PB  - Atlantis Press
SP  - 390
EP  - 392
SN  - 2352-5398
UR  - https://doi.org/10.2991/seiem-16.2016.100
DO  - 10.2991/seiem-16.2016.100
ID  - Wei2016/12
ER  -