The Roles of Southeast Asian Muslim Tourists in Promoting Japan Halal Business

DOI

10.2991/978-94-6463-362-7_2How to use a DOI?

Keywords

halal tourism; Japan; identity; omotenashi; Southeast Asia

Abstract

This study explores Japan’s transformation by taking halal tourism as a case study by analyzing Japan’s tourism strategy in targeting Southeast Asian Muslims successfully. The research looks at Japan’s halal business development up to 2019, before the COVID-19 outbreak. The introduction of halal tourism has gained popularity among Muslim travelers, especially Southeast Asians. The omotenashi (hospitality) has become a currency in Japan’s tourism industry and has been a significant national economic driver for the last ten years. The advent of halal tourism transforms Japan significantly, from a ‘developing country’ in the context of tourism to a ‘tourism-oriented nation.’ The transformation is necessary for Japan’s survival, considering the weakened progress in the national economy in the post-Bubble economy. Based on experience, Japanese tourism suffered stagnation due to the ‘Kokusaika’ (internationalization) policy. The 2008-2009 crisis led the Japanese government to look for alternatives to improve the national economy by promoting Japanese identity by introducing omotenashi. The research finds that omotenashi has successfully altered Japanese perception of Muslims as Japan becomes more multicultural than before. This study is explanatory and qualitative. Data were obtained from both observation and document/literature study.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Baiq Wardhani
AU  - Nadya Z. Aulia
AU  - Vinsensio Dugis
PY  - 2024
DA  - 2024/01/22
TI  - The Roles of Southeast Asian Muslim Tourists in Promoting Japan Halal Business
BT  - Proceedings of the Southeast Asian Conference on Migration and Development (SEACMD 2023)
PB  - Atlantis Press
SP  - 4
EP  - 22
SN  - 2667-128X
UR  - https://doi.org/10.2991/978-94-6463-362-7_2
DO  - 10.2991/978-94-6463-362-7_2
ID  - Wardhani2024
ER  -