Market Digitalization Impact of Income SMEs during Pandemic

DOI

10.2991/aebmr.k.220304.023How to use a DOI?

Keywords

Market digitalization; Income; SMEs

Abstract

This research aims to determine the effect of market digitization on SMEs income in Medan. Sampling using the accidental sampling method as many as 100 respondents in Medan. The method of data collection is by distributing online questionnaires. The method of data analysis in this study used regression analysis. The results of the analysis explain that market digitalization affects the income of SMEs in Medan. SMEs income increases due to market digitization in Medan.

Copyright

© 2022 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Eri Yanti Nasution
AU  - Hastina Febriaty
PY  - 2022
DA  - 2022/03/08
TI  - Market Digitalization Impact of Income SMEs during Pandemic
BT  - Proceedings of the 7th Sriwijaya Economics, Accounting, and Business Conference (SEABC 2021)
PB  - Atlantis Press
SP  - 174
EP  - 177
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220304.023
DO  - 10.2991/aebmr.k.220304.023
ID  - Nasution2022
ER  -