The Rise of Online Shopping with Augmented Reality, for the New Hope of Indonesian Economics Rebound

DOI

10.2991/aebmr.k.220304.046How to use a DOI?

Keywords

Augmented Reality; Possibility Behaviour; Demography; Online Shopping; Marketplace

Abstract

Indonesian economics growth is in the lowest position at the Q1 of 2020 due to pandemic Covid-19, including in business sector. Now, business sector is starting to raise up by maximizing online channel and develop their technology. E-commerce/Marketplace in Indonesia has involved AR technology in process of online shopping. This technology is new for consumer of marketplace in Indonesia. Aim of this research is to find out the possibility behaviour of consumer in online shopping with Augmented Reality technology based on gender and age. This research is using primary data by distributing questionnaires to 62 respondent domiciled in Palembang with non-probability sampling method and convenience sampling technique. Data analyse with crosstab using SPSS. This research found that almost all consumers base on gender and age are interested in using AR technology on online shopping. It also found that possible behaviour most of the consumer after using AR is to add the product on chart.

Copyright

© 2022 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article under the CC BY-NC license.

Download article (PDF)

TY  - CONF
AU  - Iisnawati Iisnawati
AU  - Taufiq Marwa
AU  - Zakaria Wahab
AU  - Muchsin Saggaff Shihab
PY  - 2022
DA  - 2022/03/08
TI  - The Rise of Online Shopping with Augmented Reality, for the New Hope of Indonesian Economics Rebound
BT  - Proceedings of the 7th Sriwijaya Economics, Accounting, and Business Conference (SEABC 2021)
PB  - Atlantis Press
SP  - 355
EP  - 359
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220304.046
DO  - 10.2991/aebmr.k.220304.046
ID  - Iisnawati2022
ER  -