Application of Combined A’WOT (AHP and SWOT): A Strategy for Post-Harvest of Duku

Agusriansyah Saputra; Anggia Indriyani; Dessy Adriani; Anny Yanuriati; Laila Rahmawati; Agus Supriadi; Daniel Saputra

doi:10.2991/aebmr.k.220304.021

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Application of Combined A’WOT (AHP and SWOT): A Strategy for Post-Harvest of Duku

Authors

Agusriansyah Saputra¹, Anggia Indriyani¹, Dessy Adriani², Anny Yanuriati³, Laila Rahmawati⁴, Agus Supriadi⁵, Daniel Saputra⁶^{, *}

¹Master Program in Agribusiness, Sriwijaya University, Indonesia

²Department of Agribusiness, Sriwijaya University, Indonesia

³Department of Agricultural Product and Technology, Sriwijaya University, Indonesia

⁴Research Centre for Appropriate Technology, National Research and Innovation Technology, Indonesia

⁵Department of Fishery Product Technology, Sriwijaya University, Indonesia

⁶Department of Agricultural Engineering, Sriwijaya University, Indonesia

^*Corresponding author. Email: drdsaputra@unsri.ac.id

Corresponding Author

Daniel Saputra

Available Online 8 March 2022.

DOI: 10.2991/aebmr.k.220304.021 How to use a DOI?
Keywords: A’WOT (AHP and SWOT); Duku; Strategic Management
Abstract: Duku is one of the fresh fruits that requires special attention. Duku (Lansium domesticum var. duku) is a well-known fruit with a pleasant aroma and flavour which has high economic value. The high demand of duku should be balanced with duku quality. The limitation of postharvest management and postharvest handling of duku would determine the marketing area. This study aims to determine the strategic management of postharvest duku. A quantitative AHP-based SWOT analysis has been proposed in this study to systematically evaluate priorities among SWOT components. The proposed technique is derived by pairwise comparisons of recognized SWOT elements and it was carried out using the Focus Group Discussion (FGD) method. The results of the comparison matrix show that the highest scores for strengths, weaknesses, opportunities, and threats are the nutritional value (64%), relatively short shelf life factor (62%), duku brand image in the community is very good (54%), and price fluctuation factor (68%). Therefore, the strategy that can be taken is to take advantage of a good duku brand image in the community due to the high nutritional value of duku fruit, so it requires a good strategy to deal with price fluctuations by maximizing post-harvest technology such as improving harvest storage technology, planting strategies, distribution strategies, and capital lending to reduce the effects of a relatively short shelf life.
Open Access: This is an open access article under the CC BY-NC license.

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Volume Title: Proceedings of the 7th Sriwijaya Economics, Accounting, and Business Conference (SEABC 2021)
Series: Advances in Economics, Business and Management Research
Publication Date: 8 March 2022
ISBN: 978-94-6239-549-7
ISSN: 2352-5428
DOI: 10.2991/aebmr.k.220304.021 How to use a DOI?
Open Access: This is an open access article under the CC BY-NC license.

Cite this article

ris enw bib

TY  - CONF
AU  - Agusriansyah Saputra
AU  - Anggia Indriyani
AU  - Dessy Adriani
AU  - Anny Yanuriati
AU  - Laila Rahmawati
AU  - Agus Supriadi
AU  - Daniel Saputra
PY  - 2022
DA  - 2022/03/08
TI  - Application of Combined A’WOT (AHP and SWOT): A Strategy for Post-Harvest of Duku
BT  - Proceedings of the 7th Sriwijaya Economics, Accounting, and Business Conference (SEABC 2021)
PB  - Atlantis Press
SP  - 162
EP  - 167
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220304.021
DO  - 10.2991/aebmr.k.220304.021
ID  - Saputra2022
ER  -

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