Basic of Creative Tourism: Batik as a Creative Industry
- DOI
- 10.2991/aebmr.k.210305.005How to use a DOI?
- Keywords
- Creative Tourism, Creative Industry, Batik, Kampung Batik Kauman
- Abstract
Many techniques based on understanding have given meaning to creative tourism and have established the basics of creative tourism. Many terms are obtained such as creative economy, creative city, creative business, creative governance to creative tourism. Creative tourism has been stimulated as a new form of tourism with more forms of activity. This study focuses on the batik industry in kampung batik Kauman, Pekalongan. The research method use with theoretical lens approaches or perspectives in qualitative research, and advocacy perspectives that shape the types of questions asked, inform how data is collected and analyzed. In this study it was found that batik as a creative industry has an impact on the tourism sector: 1) batik festival as an innovation carried out in developing branding strategies; 2) uniformity in marketing is needed so that healthy competition occurs. Batik synergy has been able to attract tourists and local economic development; 3) tourism facilities and infrastructure based on local communities are supporters of creative tourism activities. Lack of time in observation, so there are aspects that have not been analyzed. In the future that all stakeholders are involved to study and develop the concept of creative tourism towards sustainable tourism in the kampung batik Kauman.
- Copyright
- © 2021, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Tri Wiyana AU - Asep Syaiful Bahri AU - Arif Zulkarnain AU - Roberto Tomahuw PY - 2021 DA - 2021/03/08 TI - Basic of Creative Tourism: Batik as a Creative Industry BT - Proceedings of the 2nd Southeast Asian Academic Forum on Sustainable Development (SEA-AFSID 2018) PB - Atlantis Press SP - 19 EP - 23 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.210305.005 DO - 10.2991/aebmr.k.210305.005 ID - Wiyana2021 ER -