Proceedings of the 2nd Southeast Asian Academic Forum on Sustainable Development (SEA-AFSID 2018)

Basic of Creative Tourism: Batik as a Creative Industry

Authors
Tri Wiyana, Asep Syaiful Bahri, Arif Zulkarnain, Roberto Tomahuw
Corresponding Author
Tri Wiyana
Available Online 8 March 2021.
DOI
10.2991/aebmr.k.210305.005How to use a DOI?
Keywords
Creative Tourism, Creative Industry, Batik, Kampung Batik Kauman
Abstract

Many techniques based on understanding have given meaning to creative tourism and have established the basics of creative tourism. Many terms are obtained such as creative economy, creative city, creative business, creative governance to creative tourism. Creative tourism has been stimulated as a new form of tourism with more forms of activity. This study focuses on the batik industry in kampung batik Kauman, Pekalongan. The research method use with theoretical lens approaches or perspectives in qualitative research, and advocacy perspectives that shape the types of questions asked, inform how data is collected and analyzed. In this study it was found that batik as a creative industry has an impact on the tourism sector: 1) batik festival as an innovation carried out in developing branding strategies; 2) uniformity in marketing is needed so that healthy competition occurs. Batik synergy has been able to attract tourists and local economic development; 3) tourism facilities and infrastructure based on local communities are supporters of creative tourism activities. Lack of time in observation, so there are aspects that have not been analyzed. In the future that all stakeholders are involved to study and develop the concept of creative tourism towards sustainable tourism in the kampung batik Kauman.

Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2nd Southeast Asian Academic Forum on Sustainable Development (SEA-AFSID 2018)
Series
Advances in Economics, Business and Management Research
Publication Date
8 March 2021
ISBN
978-94-6239-347-9
ISSN
2352-5428
DOI
10.2991/aebmr.k.210305.005How to use a DOI?
Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Tri Wiyana
AU  - Asep Syaiful Bahri
AU  - Arif Zulkarnain
AU  - Roberto Tomahuw
PY  - 2021
DA  - 2021/03/08
TI  - Basic of Creative Tourism: Batik as a Creative Industry
BT  - Proceedings of the 2nd Southeast Asian Academic Forum on Sustainable Development (SEA-AFSID 2018)
PB  - Atlantis Press
SP  - 19
EP  - 23
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210305.005
DO  - 10.2991/aebmr.k.210305.005
ID  - Wiyana2021
ER  -