LEPMIDA Verbal Communication Strategy in Establishing Cooperation with the Local Government

DOI

10.2991/aebmr.k.210305.036How to use a DOI?

Keywords

Strategy, Verbal Communication, Partnership

Abstract

The research aims to describe the verbal communication strategies used by LEPMIDA in doing partnership with the local governments. The research is done by qualitative approach about communication relation case between LEPMIDA with local governments. Data collection is carried out by observation and interviews. The results showed that LEPMIDA verbal communication is by using email blast, sms blast, faxmile, social media, follow up and face to face, mouth to mouth, and also by joining the exhibition held by the Government which is attended by some large regional representatives in Indonesia. LEPMIDA consider that verbal communication is more effective in order to achieve the goal. LEPMIDA also implement a strategy to establish a good relationship with the local government by means of maintaining communications. However, in the implementation of the communication strategy of verbal LEPMIDA there are obstacles that interfere with the process of its implementation, such as the database error and the difficulties in finding the right key person of each regional representatives.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Erica Septiana Anggelia
AU  - Nadira Kinanti Sadmoko
AU  - La Mani
PY  - 2021
DA  - 2021/03/08
TI  - LEPMIDA Verbal Communication Strategy in Establishing Cooperation with the Local Government
BT  - Proceedings of the 2nd Southeast Asian Academic Forum on Sustainable Development (SEA-AFSID 2018)
PB  - Atlantis Press
SP  - 200
EP  - 203
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210305.036
DO  - 10.2991/aebmr.k.210305.036
ID  - Anggelia2021
ER  -