Social Media in the Constituent Interaction and Mobility: Case Study in the 2017 Jakarta-Indonesia Governor General Election Campaign

DOI

10.2991/aebmr.k.210305.001How to use a DOI?

Keywords

Waste Recycle, Banking System, Economic Empowerment, Bank Sampah Matahari Madiun

Abstract

The use of social media in general election campaign in the third world countries, especially in Indonesia, becomes more common but the relationship between social media existence in political campaign and the final vote result still need to be scrutinized. Therefore, this study aimed to analyse with a systematic and empirical approach of the social media usage (Including Facebook, Twitter, and Instagram) by DKI Jakarta governor candidates for the 2017-2022 period. Based on the observations, we found that each DKI Jakarta governor candidate has had a popular social media accounts in Indonesia, namely Facebook, Twitter, and Instagram. Such media were used to in conducting political campaigns and interacting with their constituents. Based on in-depth analysis of the empirical data showed that the presence of social media in the political campaigns in Indonesia had a strong relationship with the final results of DKI Jakarta governor election. Relationship between the results of the general election and the popularity, participation, and activeness of candidates in using social media were shown not only in the interaction quantity but also in the quality of the political campaign contents. Furthermore, social media popularity of the political parties which supported the candidates allegedly had a relationship with 2017 DKI Jakarta governor election results.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yunila Laras Ismawani
AU  - La Mani
AU  - Muhamad Aras
PY  - 2021
DA  - 2021/03/08
TI  - Social Media in the Constituent Interaction and Mobility: Case Study in the 2017 Jakarta-Indonesia Governor General Election Campaign
BT  - Proceedings of the 2nd Southeast Asian Academic Forum on Sustainable Development (SEA-AFSID 2018)
PB  - Atlantis Press
SP  - 1
EP  - 9
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210305.001
DO  - 10.2991/aebmr.k.210305.001
ID  - Ismawani2021
ER  -