Identifying the Factors Leading to the Globalization of K-Pop

DOI

10.2991/978-2-494069-05-3_94How to use a DOI?

Keywords

Korean pop music; K-pop; Global popularity

Abstract

This thesis provides a comprehensive analysis of the growing popularity of Korean pop music (K-pop) worldwide in recent years and explores how entertainment companies have employed techniques to influence the global music market through K-pop. These will be useful in comprehending the current state of K-pop globalization and the variables that contribute to globalization. Firstly, the general description and introduction of K-pop. Then the content analysis is used to analyze the factors for K-pop’s globalization, including the uniqueness of melody and dance, the commercial cultivation of artists, and the use of social media for marketing and promotion. Through the thesis, it is possible to learn that the success of K-pop is not accidental, but rather the result of internal strategy’s ability to anticipate and capitalize on opportunities in the external environment.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Yixuan Sun
PY  - 2022
DA  - 2022/11/19
TI  - Identifying the Factors Leading to the Globalization of K-Pop
BT  - Proceedings of the 2022 International Conference on Science Education and Art Appreciation (SEAA 2022)
PB  - Atlantis Press
SP  - 769
EP  - 776
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-05-3_94
DO  - 10.2991/978-2-494069-05-3_94
ID  - Sun2022
ER  -