Proceedings of the 2022 International Conference on Science Education and Art Appreciation (SEAA 2022)

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Research on the Profit Model of Chinese Talent Variety Shows

Taking CHUANG2021 for Example

Authors
Xinyi Liao1, *
1Shenzhen Middle School, Shenzhen, 518000, China
*Corresponding author. Email: lucialiao1115@outlook.com
Corresponding Author
Xinyi Liao
Available Online 19 November 2022.
DOI
10.2991/978-2-494069-05-3_99How to use a DOI?
Keywords
Profit model; Talent variety show; Marketing
Abstract

Talent variety shows are a new concept that has emerged in recent years. With the popularity of “Korean Wave”, the show also swept the Asian market. This is a concept of “idol cultivation”. Different from the previous song and dance campaign variety shows, in idol cultivation variety shows, whether idols can debut or not depends on fans. The judges are no longer decisive. In recent years, China has held nearly ten talent variety shows, all of which have achieved great success. These shows have created many phenomenal idol boy groups and girl groups as well as brought huge profits to these entertainment companies. Since this profit model is novel and cutting-edge, it has high research value. The profit model of this talent variety shows is diverse, mainly relying on brand cooperation and fan economy. Fans play an absolutely important role. But at the same time, it also led to a lot of social chaos, which led to the suspension of the talent show for rectification. How the idol talent variety show industry should develop in China in the future is a question that needs to be considered.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2022 International Conference on Science Education and Art Appreciation (SEAA 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
19 November 2022
ISBN
978-2-494069-05-3
ISSN
2352-5398
DOI
10.2991/978-2-494069-05-3_99How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Xinyi Liao
PY  - 2022
DA  - 2022/11/19
TI  - Research on the Profit Model of Chinese Talent Variety Shows
BT  - Proceedings of the 2022 International Conference on Science Education and Art Appreciation (SEAA 2022)
PB  - Atlantis Press
SP  - 808
EP  - 815
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-05-3_99
DO  - 10.2991/978-2-494069-05-3_99
ID  - Liao2022
ER  -