Proceedings of the 2022 International Conference on Science Education and Art Appreciation (SEAA 2022)

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Exploring Effective Teaching Strategies for Business English Beginners

Authors
Ziying Huang1, *
1Department of Foreign Languages, Shaoguan University, Shaoguan, 512005, Guangdong, China
*Corresponding author. Email: monahzy@poers.edu.pl
Corresponding Author
Ziying Huang
Available Online 19 November 2022.
DOI
10.2991/978-2-494069-05-3_78How to use a DOI?
Keywords
Business people; Teaching strategies; English beginners; English learning; Work
Abstract

The use of English teaching strategies has been one of the heated topics in the past years. With the rapid development of the economy and the internationalization of urban development, more and more white-collar workers, especially business people, need to use English in the workplace. However, a large proportion of them who do not have good English skills or have never even studied English, are forced by the demands of their work to acquire certain English skills. It is crucial to explore suitable teaching strategies for business people. In addressing the needs of the rising number of business people learning English in today’s society, this paper aims to seek specific teaching strategies by analyzing the characteristics of business people, including clear motivation, limited time, poor memory, high learning efficiency, and psychological characteristics. In this paper, a series of pedagogical approaches are reviewed: setting up business English courses, scenario-specific oral instruction, small-class teaching, mobile device teaching, and the Affective-promotion teaching method. It is found that the English pedagogy sought in this paper is fundamentally different from that of other populations, which is an effective method for business English beginners. The contributions of this paper include finding a specific population that has not received much scholarly attention and analyzing the pedagogy needed for this group.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2022 International Conference on Science Education and Art Appreciation (SEAA 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
19 November 2022
ISBN
978-2-494069-05-3
ISSN
2352-5398
DOI
10.2991/978-2-494069-05-3_78How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Ziying Huang
PY  - 2022
DA  - 2022/11/19
TI  - Exploring Effective Teaching Strategies for Business English Beginners
BT  - Proceedings of the 2022 International Conference on Science Education and Art Appreciation (SEAA 2022)
PB  - Atlantis Press
SP  - 635
EP  - 642
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-05-3_78
DO  - 10.2991/978-2-494069-05-3_78
ID  - Huang2022
ER  -