Proceedings of the 2022 International Conference on Science Education and Art Appreciation (SEAA 2022)

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Research on the Creative Way of Popular Short Video Content in Health Category

Take the Popular Science of Electronic Cigarettes on the Tik Tok Platform as an Example

Authors
Yujie Kong1, *
1School of Communication and Film, Hong Kong Baptist University, Yichun, 336000, China
*Corresponding author. Email: 171575933@qq.com
Corresponding Author
Yujie Kong
Available Online 19 November 2022.
DOI
10.2991/978-2-494069-05-3_110How to use a DOI?
Keywords
Health communication; Popular short video; Tik Tok; Creative way; E-cigarette hazards
Abstract

Most of the domestic short videos of health have great differences in content attractiveness, resulting in less output of popular short videos. This paper takes the related short videos of “e-cigarette harm” on the Tik Tok platform as the research object, and through the evaluation criteria of popular short videos, using the content analysis method to explore the characteristics and laws of health-related popular short videos from the perspectives of video content, creative methods and presentation forms, and conduct in-depth analysis of the collected cases. The research results show that there are mainly two creative ways of short videos on the harm of e-cigarettes: explanation-recommendation and storytelling. In addition, the explanation and recommendation category is more popular, while the storytelling category needs to be improved in the quality of video creation.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2022 International Conference on Science Education and Art Appreciation (SEAA 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
19 November 2022
ISBN
978-2-494069-05-3
ISSN
2352-5398
DOI
10.2991/978-2-494069-05-3_110How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Yujie Kong
PY  - 2022
DA  - 2022/11/19
TI  - Research on the Creative Way of Popular Short Video Content in Health Category
BT  - Proceedings of the 2022 International Conference on Science Education and Art Appreciation (SEAA 2022)
PB  - Atlantis Press
SP  - 904
EP  - 914
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-05-3_110
DO  - 10.2991/978-2-494069-05-3_110
ID  - Kong2022
ER  -