Proceedings of the 2023 3rd International Conference on Social Development and Media Communication (SDMC 2023)

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Research on Evaluation-oriented Short Video Self-media Matrix Construction

Authors
Changchun Liu1, Dandan Tian1, *, Xu Zhu1
1Guangdong University of Science and Technology, Dongguan, Guangdong, China
*Corresponding author. Email: 648260386@qq.com
Corresponding Author
Dandan Tian
Available Online 30 December 2023.
DOI
10.2991/978-2-38476-178-4_8How to use a DOI?
Keywords
New Media Matrix; Evaluation; Short Videos; Montage
Abstract

Popular science communication, as an essential branch of communication studies, plays an irreplaceable role in enhancing the scientific literacy of the general public. In the new era, short videos have emerged as a novel medium for popular science communication. With their accessibility, engaging and lively nature, moderate duration, and alignment with the aesthetic preferences of the younger generation, short videos have become a significant avenue for disseminating scientific knowledge. With the rise of short video self-media and support from government policies, evaluation-oriented short video content creation has found a broad platform for development. Creators must adeptly master video editing and montage to improve video quality and maintain an appealing pace, so they can attract the attention of the youth better and help them understand and accept scientific knowledge more effectively.

Furthermore, for creators aiming to establish new media matrices, mastering these technical skills is not only beneficial for elevating their creative abilities but also pivotal in enhancing the effectiveness of popular science communication. In this process, creators must focus on the rationality and logical coherence of the popular science content to make it more in line with the audience's needs and cognitive patterns, thereby improving the efficacy of popular science communication.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2023 3rd International Conference on Social Development and Media Communication (SDMC 2023)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
30 December 2023
ISBN
978-2-38476-178-4
ISSN
2352-5398
DOI
10.2991/978-2-38476-178-4_8How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Changchun Liu
AU  - Dandan Tian
AU  - Xu Zhu
PY  - 2023
DA  - 2023/12/30
TI  - Research on Evaluation-oriented Short Video Self-media Matrix Construction
BT  - Proceedings of the 2023 3rd International Conference on Social Development and Media Communication (SDMC 2023)
PB  - Atlantis Press
SP  - 54
EP  - 65
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-178-4_8
DO  - 10.2991/978-2-38476-178-4_8
ID  - Liu2023
ER  -