Proceedings of the 2023 3rd International Conference on Social Development and Media Communication (SDMC 2023)

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Analysis of influence of social media celebrities on fans' behavior

Authors
He Yuanhong1, *
1University of Macau, Avenida da Universidade, Taipa, Macau, China, 999078
*Corresponding author. Email: sc02337@connect.um.edu.mo
Corresponding Author
He Yuanhong
Available Online 30 December 2023.
DOI
10.2991/978-2-38476-178-4_30How to use a DOI?
Keywords
social media; internet celebrity; fan behavior; social media impact; information dissemination
Abstract

In light of the rapid advancements in mobile internet technology, social media has emerged as a prominent element of new media. Being a representative of the new media landscape, social media platforms have gained immense popularity. Over the years, the role of social media in society has undergone continuous evolution, offering a wide range of functionalities. It acts not only as a platform for public communication but also provides users with diverse services, leading to the establishment of a complex social interaction ecosystem and a complete transformation of traditional interpersonal communication methods. The objective of this article is to analyze the various roles played by social media in society and provide a comprehensive overview of its development status both domestically and internationally. This will enable a thorough exploration of its impact and growth. It concluded that upon scrutinizing the impact of social media celebrities on individual and communal spheres of public emotional values, viewpoints, and emotions, it becomes evident that these influential figures wield a substantial role in moulding diverse facets of fan conduct.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2023 3rd International Conference on Social Development and Media Communication (SDMC 2023)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
30 December 2023
ISBN
978-2-38476-178-4
ISSN
2352-5398
DOI
10.2991/978-2-38476-178-4_30How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - He Yuanhong
PY  - 2023
DA  - 2023/12/30
TI  - Analysis of influence of social media celebrities on fans' behavior
BT  - Proceedings of the 2023 3rd International Conference on Social Development and Media Communication (SDMC 2023)
PB  - Atlantis Press
SP  - 245
EP  - 251
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-178-4_30
DO  - 10.2991/978-2-38476-178-4_30
ID  - Yuanhong2023
ER  -