The Revolution of Traditional Market: Community Group Buying

The Combination of Media Communication and Marketing

DOI

10.2991/assehr.k.220105.143How to use a DOI?

Keywords

retailing industry; community group Buying; logistics system; KOL management system

Abstract

Community Group Buying, a new marketing model that combines media communication, this paper theoretically divides the latest and most advanced community group buying retail model into three parts and examines each part in depth. It also attempts to explore and explain the key reasons for the emergence of this new retail model through a wealth of data and examples.According to Hong Liang, founder of Shiva Assets, community group buying is a retail model that can facilitate all Chinese citizens and even promote social development. Considering its transformative impact on the retail industry, I think it is worthwhile to conduct some research on this model. The combination of data and real-world examples suggests that the community group buying model is a culmination of the existing logistics system, society’s excess labor and the experience of traditional retailers. Consumers benefit from the timely availability of a large number of inexpensive and quality necessities.

Copyright

© 2022 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Weiqi He
PY  - 2022
DA  - 2022/01/17
TI  - The Revolution of Traditional Market: Community Group Buying
BT  - Proceedings of the 2021 International Conference on Social Development and Media Communication (SDMC 2021)
PB  - Atlantis Press
SP  - 783
EP  - 787
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220105.143
DO  - 10.2991/assehr.k.220105.143
ID  - He2022
ER  -