Research on the “Five-dimensional Integration” Path of Constructing Media Convergence in Universities

DOI

10.2991/assehr.k.220105.155How to use a DOI?

Keywords

Universities; Media Convergence; Five-Dimensional Integration

Abstract

Following the trend, campus media has been seeking a path to media convergence. Constructing media convergence in universities is in accord with the new development trends of media. It is beneficial to build a new pattern of publicity, construct campus culture, and develop service, communication and supervision functions. However, there are still several quagmires being faced, such as unbalanced development between traditional and new media, immature integrated development, more complicated regulatory issues in network public opinions and insufficient high-end professional talents. This paper is dedicated to demonstrating the significance of putting forward the “five-dimensional integration” from the perspective of media, institution, content, technology and talent.

Copyright

© 2022 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Qilei He
AU  - Siqi Xu
AU  - Zhiyi Yu
AU  - Hongwei Wang
AU  - Tian Tang
PY  - 2022
DA  - 2022/01/17
TI  - Research on the “Five-dimensional Integration” Path of Constructing Media Convergence in Universities
BT  - Proceedings of the 2021 International Conference on Social Development and Media Communication (SDMC 2021)
PB  - Atlantis Press
SP  - 841
EP  - 844
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220105.155
DO  - 10.2991/assehr.k.220105.155
ID  - He2022
ER  -