Evolution of Distribution Channels in Entertainment Industry

DOI

10.2991/assehr.k.220105.065How to use a DOI?

Keywords

Distribution channel; value; industry development

Abstract

The entertainment industry’s distribution channels have now progressed through four stages. People spread through word of mouth in the first stage, books and magazines in the second stage, television in the third stage, and now, in the fourth stage, various mobile phone applications. The ability to receive news quickly and easily has resulted in great convenience, and everyone’s life has become rich and colorful. Furthermore, the status of message producers and receivers is always changing. From the beginning of the inequality to the present, receivers have the ability to delete videos they do not like. In the entertainment industry, audiences hold a commanding position. People will consume for their favorite shows or celebrities, and they will delete content they don’t like right away. As a result, the relationship between the message maker and the audience has become very important, because the message maker requires more feedback messages to make adjustments to different projects to meet the needs of people today, rather than arbitrarily promoting entertainment based on their own ideas.

Copyright

© 2022 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Hongyu Duan
PY  - 2022
DA  - 2022/01/17
TI  - Evolution of Distribution Channels in Entertainment Industry
BT  - Proceedings of the 2021 International Conference on Social Development and Media Communication (SDMC 2021)
PB  - Atlantis Press
SP  - 347
EP  - 350
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220105.065
DO  - 10.2991/assehr.k.220105.065
ID  - Duan2022
ER  -