Fashion, Gender, and Media
Analysis of the History and Current Popularity of Mary Jane Shoes
- DOI
- 10.2991/assehr.k.220105.229How to use a DOI?
- Keywords
- Mary Jane shoes; fashion communication; feminism; new media
- Abstract
Fashion communication is inseparable from people’s ideas in a specific era and closely related to the media. Taking Mary Jane shoes’ historical popularity and modern communication as an example, this paper focuses on two aspects: fashion and gender, fashion and media. Historically, the cyclical popularity of Mary Jane shoes can reflect the status of women in different times, the social attitude towards women, and women’s self-awareness and pursuit. To fully understand the popularity of Mary Jane shoes and their communication channels, this paper also conducted a thorough questionnaire survey. The questionnaire participants are mainly women. Most of them accept Mary Jane shoes more because of the current new media communication and fashion guidance. They do not deliberately pay attention to the history of Mary Jane shoes and the cultural trend closely combined with feminism in history. At the same time, we also take the Xiaohongshu app as an example to discuss the relationship between fashion and media. The article finally found that the more dominant factor in the current popularity is the rapid development of new media. Internet celebrity economy, opinion leaders, and community economy have become the key to the popularity of Mary Jane shoes.
- Copyright
- © 2022 The Authors. Published by Atlantis Press SARL.
- Open Access
- This is an open access article under the CC BY-NC license.
Cite this article
TY - CONF AU - Yantian Gao AU - Zhuo Wang AU - Yiduo Yao PY - 2022 DA - 2022/01/17 TI - Fashion, Gender, and Media BT - Proceedings of the 2021 International Conference on Social Development and Media Communication (SDMC 2021) PB - Atlantis Press SP - 1243 EP - 1247 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.220105.229 DO - 10.2991/assehr.k.220105.229 ID - Gao2022 ER -