Bra Purchase Choice Influenced by Feminism

An Empirical Study Based on Survey

DOI

10.2991/assehr.k.220105.097How to use a DOI?

Keywords

Bra; Feminism; Feminist

Abstract

Bra gained popularity during World War I as the lack of metal supply caused the popularity of corset to subside. Indeed, before 20th century, the women undergarment was dominated by corset which helped women squeeze themselves to shape their slender waist and to demonstrate their curvaceous bosom. Some claim that the process of bra taking place of corset is an achievement of feminism movement, as corset is an oppressive apparel that bonds women too tight and is essentially deforming women’s natural body. However, even after bra becomes the mainstream option, it has been subjected to controversy due to the very existence of feminists. Indeed, just as high heels and make up, bras are interpreted by some women as symbols of feminine oppression. Accordingly, lingerie designers have to be cautious in planning their products, which not only need to contain aesthetic elements, but also should refrain from the accusation of feminism. Therefore, by conducting focus group review, this study reveals that women’s attitudes regarding bra vary in different locales and lingerie designers have to be aware of this variation in manufacturing their products.

Copyright

© 2022 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Qianyuan Sheng
AU  - Xiruo Wang
PY  - 2022
DA  - 2022/01/17
TI  - Bra Purchase Choice Influenced by Feminism
BT  - Proceedings of the 2021 International Conference on Social Development and Media Communication (SDMC 2021)
PB  - Atlantis Press
SP  - 528
EP  - 533
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220105.097
DO  - 10.2991/assehr.k.220105.097
ID  - Sheng2022
ER  -