Analysis on News Images of the Tokyo Olympic Games Athletes in Chinese Sina Weibo from the Perspective of the Male Gaze

DOI

10.2991/assehr.k.220105.074How to use a DOI?

Keywords

News image; Athlete; Chinese Sina Weibo; The male gaze; The People’s Daily

Abstract

The male gaze is a high-profile and crucial research topic in visual culture field. However, few studies pay attention to Chinese sports context and authoritative media. This research applied the male gaze theory to analyse the frame in news images of Chinese athletes of the Tokyo Olympic Games on Chinese social media Sina Weibo. It took the athletes images from official Weibo account of the People’s Daily as samples and discussed dimensions of facial expression and gesture, clothing and photographic angle as well as position in the frame. Result shows that the male gaze mainly manifests as replacement in females’ powerful appearance, decoration and sex implication in clothing and photographic angle and inferior position and invisibility in the frame. They satisfied men’s desire of control, possession and superior to women, and are resulted from combination of conventional Chinese ideology and western consumerism. The article implicated the male gaze in news images of athletes in China and extended the existing theory to the news reports and Chinese social media context, as well as enriched research subjects of the male gaze.

Copyright

© 2022 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Yushi Luo
PY  - 2022
DA  - 2022/01/17
TI  - Analysis on News Images of the Tokyo Olympic Games Athletes in Chinese Sina Weibo from the Perspective of the Male Gaze
BT  - Proceedings of the 2021 International Conference on Social Development and Media Communication (SDMC 2021)
PB  - Atlantis Press
SP  - 394
EP  - 400
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220105.074
DO  - 10.2991/assehr.k.220105.074
ID  - Luo2022
ER  -