Analysis on the Changes of China’s National Income and Consumption Structure

DOI

10.2991/assehr.k.220105.225How to use a DOI?

Keywords

consumption structure; marketing strategy; savings rate; Internet; fans economics

Abstract

With the rapid economic development in China, Chinese people have experienced long-term wealth accumulation. The new generation born after 2000 has great consumption potential. Moreover, for China’s future economic development, consumption is very important. In addition to drive China’s own economic development, it will also unite relevant countries to build a community of common destiny. Therefore, this paper aims to find a set of marketing solutions that can be accepted by the new generation. Through the analysis of historical data, this paper analyses the different marketing schemes adopted in the process of China’s wealth accumulation due to the calculation development restrictions at different ends of the year and people’s preferences at that time. By analysing the completely different information receiving methods brought by modern technology to the new generation and their impact. It also analyzes the reasons for the generation of marketing schemes such as fan economy and live broadcasting with goods in contemporary marketing schemes. Through analysis, it is believed that the new generation has more direct and extensive access to information based on new technologies. Although it seems that the new generation should pursue themselves more, they should reduce the cost of information acquisition and group communication through new technologies. On the contrary, the new generation is more affected by herding. Therefore, companies need to pay more attention to network traffic, network popularity effect and firmly grasp the consumption psychology of the new generation when making the new marketing plans.

Copyright

© 2022 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Jingwen Xu
PY  - 2022
DA  - 2022/01/17
TI  - Analysis on the Changes of China’s National Income and Consumption Structure
BT  - Proceedings of the 2021 International Conference on Social Development and Media Communication (SDMC 2021)
PB  - Atlantis Press
SP  - 1222
EP  - 1228
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220105.225
DO  - 10.2991/assehr.k.220105.225
ID  - Xu2022
ER  -