Beauty Economy: A Practical Approach to Effectively Link Poverty Alleviation with Rural Vitalization

DOI

10.2991/assehr.k.220105.121How to use a DOI?

Keywords

Beauty economy; poverty alleviation; rural revitalization

Abstract

The goal of “beauty economy” construction lies in the comprehensive realization of “natural beauty, infrastructure beauty, villagers beauty, cultural beauty” in rural areas. In the process of effectively linking poverty alleviation with rural revitalization, the development model of “beauty economy” provides a more efficient path for rural revitalization. Taking the beneficial exploration of “beauty economy” in JiangSu Province as a case study, the study shows the actual progress of village cleaning action to improve rural living environment, ecological agriculture to promote more sustainable agricultural development mode, and beauty economy to improve farmers’ life quality. This paper analyzes the challenges of the construction of “beauty economy”, such as the depth of villagers’ participation in “beauty economy”, the hollowing out of village population and the homogenization of development mode. The practical paths of “beauty economy” such as enhancing villagers’ ability to participate in “beauty economy”, integrating rural resources to build infrastructure, and creating unique rural brands are put forward.

Copyright

© 2022 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Mengsheng Cai
PY  - 2022
DA  - 2022/01/17
TI  - Beauty Economy: A Practical Approach to Effectively Link Poverty Alleviation with Rural Vitalization
BT  - Proceedings of the 2021 International Conference on Social Development and Media Communication (SDMC 2021)
PB  - Atlantis Press
SP  - 661
EP  - 664
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220105.121
DO  - 10.2991/assehr.k.220105.121
ID  - Cai2022
ER  -