A Systematic Review of New Media Influencing People’s Attitude and Cognition to GMF
These authors contributed equally.
- DOI
- 10.2991/assehr.k.220105.036How to use a DOI?
- Keywords
- Theory of Planned Behavior; New media; GMF; Cognition; Attitude
- Abstract
Nowadays, new media plays an important role in people’s life. The idea of media attention proved that media would influence the audiences’ attitude, opinion direction, opinion strength, actual behavior, and cognitive learning. In this review, the readers’ attitude and cognition will be fully analyzed in a controversial topic--- genetically modified food (GMF). By reading substantial relevant literature reviews and researches, the result is that new media certainly changed the readers’ attitude and cognition, which corresponds to the theory of planned behavior. In this theory, an attitude refers to the individual’s evaluation of a particular behavior after conceptualizing. New media, in this case, provides a platform for readers to conceptualize social instances. Therefore, the change in the readers’ attitude will lead to a change in their behavior. With this argument in view, new media will first change the customers’ attitude and sequentially change their behavior to decide whether to buy the GMF.
- Copyright
- © 2022 The Authors. Published by Atlantis Press SARL.
- Open Access
- This is an open access article under the CC BY-NC license.
Cite this article
TY - CONF AU - Shuran Yuan AU - Ruojing Zhang PY - 2022 DA - 2022/01/17 TI - A Systematic Review of New Media Influencing People’s Attitude and Cognition to GMF BT - Proceedings of the 2021 International Conference on Social Development and Media Communication (SDMC 2021) PB - Atlantis Press SP - 185 EP - 189 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.220105.036 DO - 10.2991/assehr.k.220105.036 ID - Yuan2022 ER -