Research on the Experience Value of the Communication and Consumption of Traditional Handicraft in the New Media Era

Xiaoru Ma; Fuyan Wang; Hanshu Zeng

doi:10.2991/assehr.k.220105.114

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Research on the Experience Value of the Communication and Consumption of Traditional Handicraft in the New Media Era

Authors

Xiaoru Ma¹^{, a,*}^{, †}, Fuyan Wang²^{, b}^{, *}^{, †}, Hanshu Zeng³^{, c}^{, *}^{, †}

¹University of Nottingham Ningbo China, Ningbo, China

²Northeast Forestry University, Harbin, China

³Changsha University of Science and Technology, Changsha, China

^b

wfy2018@nefu.edu.cn

^c

1063095087@qq.com

^†

These authors contributed equally.

^*Corresponding author. Email: ^ahiyxm2@nottingham.edu.cn

Corresponding Authors

Xiaoru Ma, Fuyan Wang, Hanshu Zeng

Available Online 17 January 2022.

DOI: 10.2991/assehr.k.220105.114 How to use a DOI?
Keywords: Experience value; traditional handicraft; intangible cultural heritage; new media
Abstract: With the development of the times and science and technique, new media such as Tik Tok has become an effective way of cultural communication. They have a significant impact on disseminating intangible cultural heritage. As one of the important components of intangible cultural heritage, traditional handicraft is also faced with many opportunities and challenges in the new media era. This paper mainly adopts a case study and questionnaire survey to discuss the influence and significance of Tik Tok’s participation in disseminating intangible cultural heritage, including bronze carving skills, Qiao family handmade leather Art, and Miao silver jewelry manual forging technique. The public experience value also analyzes the different forms and connotations from aesthetic experience value, emotional experience value, functional experience value, and cultural value identity. The study found that the inheritors of intangible cultural heritage are changing to “opinion leaders” of new media, which would help the public to have a more comprehensive understanding of the rich connotation and multiple values of intangible cultural heritage. At the same time, the diversity of inheritors in the process of new media display and marketing is more conducive to thickening the public’s online consumption experience value.
Open Access: This is an open access article under the CC BY-NC license.

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Volume Title: Proceedings of the 2021 International Conference on Social Development and Media Communication (SDMC 2021)
Series: Advances in Social Science, Education and Humanities Research
Publication Date: 17 January 2022
ISBN: 978-94-6239-512-1
ISSN: 2352-5398
DOI: 10.2991/assehr.k.220105.114 How to use a DOI?
Open Access: This is an open access article under the CC BY-NC license.

Cite this article

ris enw bib

TY  - CONF
AU  - Xiaoru Ma
AU  - Fuyan Wang
AU  - Hanshu Zeng
PY  - 2022
DA  - 2022/01/17
TI  - Research on the Experience Value of the Communication and Consumption of Traditional Handicraft in the New Media Era
BT  - Proceedings of the 2021 International Conference on Social Development and Media Communication (SDMC 2021)
PB  - Atlantis Press
SP  - 624
EP  - 628
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220105.114
DO  - 10.2991/assehr.k.220105.114
ID  - Ma2022
ER  -

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