Analysis of Big Data in Social Media Marketing’s Application

DOI

10.2991/assehr.k.220105.221How to use a DOI?

Keywords

big data; media; social marketing

Abstract

As a cutting-edge technology of modern network technology, the big data is of crucial application value to the development of social media marketing. In this regard, we firstly conduct researches on social media marketing and big data to define their connotation and implementation significance; secondly, after having a knowledge of the development direction and entry of media marketing in the era of big data, we identify the social media marketing changes caused by data; finally, we analyze the precise social media marketing strategy to provide certain clues to the application of big data in social media marketing. Through this study proved that big data will directly affect social media marketing, not only the change of basic marketing, big data relies on data analysis and integration ability, can constantly dig and query the effective market seeking repair information, predict the consumer’s consumption behavior, thus building a new mode of precision marketing, is an important development direction of China’s social media marketing in the future, worthy of further in-depth study.

Copyright

© 2022 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Mei Ni
PY  - 2022
DA  - 2022/01/17
TI  - Analysis of Big Data in Social Media Marketing’s Application
BT  - Proceedings of the 2021 International Conference on Social Development and Media Communication (SDMC 2021)
PB  - Atlantis Press
SP  - 1199
EP  - 1203
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220105.221
DO  - 10.2991/assehr.k.220105.221
ID  - Ni2022
ER  -