Proceedings of the International Scientific and Practical Conference "Sustainable development of environment after Covid-19" (SDEC 2021)

Analysis and Development of the Mechanism of Investment Potential of the Tourist Network in a Pandemic

Authors
O. T. Ergunova1, Almaza Luis Molina2, P. V. Bochkov1, E. A. Blinova1, *
1Ural State University of Economics, Yekaterinburg, Russia
2Vice-Rector for International Relations, S. Bolivar State Technological University (Republic of Peru)
*Corresponding author. Email: yekaterina-blinova-00@bk.ru
Corresponding Author
E. A. Blinova
Available Online 18 January 2022.
DOI
10.2991/assehr.k.220106.020How to use a DOI?
Keywords
pandemic; promotion concept; region; territory; touristic services; regional marketing; tourism; touristic destination
Abstract

Transformation of the mechanism for increasing the investment potential of the territories of Russia in the context of the COVID-2019 pandemic repeatedly strengthens the importance of an active policy in the field of forming the concept of promoting territories in general and in particular in the interregional market of tourist services. In the current conditions of the pandemic, fundamentally new goals and objectives of regional policy create the basis for the search for new tools and technologies in the field of promoting territories in the interregional market of tourist services. At the heart of formation of the concept of promoting the territory in the market of tourist services lies the effective use of its tourist potential and formation of inter-organizational relations in the tourist-recreational network of the territory, which contributes to an increase in the attractiveness of a city, a region on the inter-regional market of tourist services. When forming the concept of promoting domestic regions in the interregional tourism services market, in addition to the consequences of the pandemic, it is necessary to take into account the current long-term trends: insufficient popularization of domestic territories in the tourism services market. The unsatisfactory quality of tourist services provided is confirmed by the contribution of tourism to the gross domestic product of the Russian Federation, which amounted to only 5.0% in 2019, with an average global value of this indicator of 10.2%.

Copyright
© 2022 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article under the CC BY-NC license.

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Volume Title
Proceedings of the International Scientific and Practical Conference "Sustainable development of environment after Covid-19" (SDEC 2021)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
18 January 2022
ISBN
978-94-6239-516-9
ISSN
2352-5398
DOI
10.2991/assehr.k.220106.020How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - O. T. Ergunova
AU  - Almaza Luis Molina
AU  - P. V. Bochkov
AU  - E. A. Blinova
PY  - 2022
DA  - 2022/01/18
TI  - Analysis and Development of the Mechanism of Investment Potential of the Tourist Network in a Pandemic
BT  - Proceedings of the International Scientific and Practical Conference "Sustainable development of environment after Covid-19" (SDEC 2021)
PB  - Atlantis Press
SP  - 117
EP  - 120
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220106.020
DO  - 10.2991/assehr.k.220106.020
ID  - Ergunova2022
ER  -