Sport Entrepreneurs’ Perspective on 4.0 Industrial Era

DOI

10.2991/assehr.k.200219.010How to use a DOI?

Keywords

sport entrepreneurs, sport industry, industry 4.0

Abstract

Internet is a key factor of 4.0 industrial era. It provides opportunities for sport industry to develop well. However, the important issue is how to manage the sports industry to be adaptable with the 4.0 industrial era. This study aims to inquire the perspective of sports entrepreneurs on managing their industry in 4.0 industrial era. This study employs a mix methods study which was conducted by survey and interview methods. There were sixteen sport entrepreneurs from five provinces in Indonesia. Each of them has filled the questionnaires about the sport industry in 4.0 industrial era and was interviewed by semi-structured interview method. The results show that the 4.0 industrial era influences the sports industry, particularly on the management and marketing. However, the innovation is not influenced dramatically due to specific and unique product of each sporting industry. In conclusion, there must be a new strategy to be applied in the management and marketing of sports industry in the 4.0 industrial era.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Mochamad Arifin
AU  - Muchamad Arif Al Ardha
PY  - 2020
DA  - 2020/02/27
TI  - Sport Entrepreneurs’ Perspective on 4.0 Industrial Era
BT  - Proceedings of the 1st South Borneo International Conference on Sport Science and Education (SBICSSE 2019)
PB  - Atlantis Press
SP  - 39
EP  - 41
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.200219.010
DO  - 10.2991/assehr.k.200219.010
ID  - Arifin2020
ER  -