The Translation Strategy of Foreign Language from the Perspective of Cross-Cultural Pragmatics

DOI

10.2991/saeme-18.2018.110How to use a DOI?

Keywords

Culture; pragmatics; translation.

Abstract

In this era of information globalization, publicity translation plays an indelible role in carrying forward traditional Chinese culture and enhancing China's international influence. Foreign publicity translation has a direct impact on China's international image in the world. Therefore, effective publicity translation is particularly important. This paper first describes the basic concepts of transcultural translation in cross-cultural pragmatics, explains the relationship between cross-cultural pragmatics and translation, and then enumerates and illustrates some basic principles that need to be followed in the cross-cultural pragmatics. Finally, some commonly used methods and methods of foreign translation are introduced. In the perspective of cross-cultural pragmatics, the strategy of foreign translation is to guide the conduct of foreign language translation with cross cultural pragmatics as the theoretical basis, and to form a standardized and effective foreign translation.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Shanying Fan
PY  - 2018/06
DA  - 2018/06
TI  - The Translation Strategy of Foreign Language from the Perspective of Cross-Cultural Pragmatics
BT  - Proceedings of the 2018 International Conference on Sports, Arts, Education and Management Engineering (SAEME 2018)
PB  - Atlantis Press
SP  - 578
EP  - 582
SN  - 2352-5398
UR  - https://doi.org/10.2991/saeme-18.2018.110
DO  - 10.2991/saeme-18.2018.110
ID  - Fan2018/06
ER  -