Research on Advertising Planning Innovation against the Background of Media Integration

DOI

10.2991/saeme-18.2018.96How to use a DOI?

Keywords

Media integration, Internet economy, background, advertising, planning, innovation, marketing model.

Abstract

The transformation of digital technology has brought about the transformation of the advertising industry and the integration of the advertising market. With the rapid development of microfilms, microfilm advertisements are also highly sought after, and a large number of highly acclaimed masterpieces have emerged and caused heated discussions. In the era of media integration, the prospect of micro-film advertising is full of opportunities, vibrant, full of thorns, and crippling crisis. We must admit that a profound advertising revolution is already imminent. Based on this, how microfilm advertisements conform to the trend of media convergence to plan, innovate and promote has become a problem that advertising communicators have to face. In this context, the media's dissemination forms tend to be diversified and fragmented, and the media content and forms of consumer contact are more extensive.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Songjiang Liu
PY  - 2018/06
DA  - 2018/06
TI  - Research on Advertising Planning Innovation against the Background of Media Integration
BT  - Proceedings of the 2018 International Conference on Sports, Arts, Education and Management Engineering (SAEME 2018)
PB  - Atlantis Press
SP  - 515
EP  - 519
SN  - 2352-5398
UR  - https://doi.org/10.2991/saeme-18.2018.96
DO  - 10.2991/saeme-18.2018.96
ID  - Liu2018/06
ER  -