Research on E-commerce Enterprise Management Based on Big Data

DOI

10.2991/saeme-18.2018.89How to use a DOI?

Keywords

Big data, e-commerce, enterprise management.

Abstract

Along with the popularization of the Internet and the arrival of big data era, every field in daily life has been strongly impacted and influenced. The application of big data based on Internet technology has greatly changed people's production and consumption, the influence is very far-reaching. The continuous increase of data volume on the Internet has virtually changed people's ideas and behaviors. The mining and development of big data are effective technological means to promote the transformation and development of e-commerce enterprise; it also brings severe challenges to the operation and development of e-commerce enterprises. Modern enterprise management is also developed from the traditional “business-driven” to the direction of “data-driven”, the analysis and use of big data can provide reliable and solid guarantees for business management and decision-making, and formulate more scientific and reasonable management models. However, when studying the management status of e-commerce enterprises under the background of big data, it was found that there are some problems need to be solved in the e-commerce enterprise management. Based on this point, this paper takes the e-commerce enterprise management model as the research content under the background of big data era, give a brief overview of the meaning of big data, and discuss e-commerce enterprises under the background of big data era, and then analyze the management mode of the e-commerce enterprise under the background of big data era, so provide certain reference for the management of e-commerce enterprises and propose reasonable improvement measures.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yuanjian Qin
AU  - Yuming Zhao
PY  - 2018/06
DA  - 2018/06
TI  - Research on E-commerce Enterprise Management Based on Big Data
BT  - Proceedings of the 2018 International Conference on Sports, Arts, Education and Management Engineering (SAEME 2018)
PB  - Atlantis Press
SP  - 480
EP  - 484
SN  - 2352-5398
UR  - https://doi.org/10.2991/saeme-18.2018.89
DO  - 10.2991/saeme-18.2018.89
ID  - Qin2018/06
ER  -