The Integration and Development of Online New Media Marketing and Traditional Marketing

DOI

10.2991/saeme-18.2018.86How to use a DOI?

Keywords

Internet new media, marketing, traditional marketing, integration

Abstract

With the rapid development of new technologies, the spread of online new media, production methods and the spread of the communication environment have also brought about greater changes in the dissemination of subjects compared to the past. The development of new media has led to the formation of new media marketing methods, giving tradition At the same time as the marketing model affects, it also provides new ideas and new methods for the development of the company. However, new media marketing is also faced with many obstacles due to the lack of awareness of new media marketing, the lack of existing domestic new media marketing talents, and the inadequacy of the audience's needs. In addition, traditional marketing methods need to adapt to the development of the market economy and constantly break through the existing development dilemma. Therefore, in the current market environment, the advantages of the new media and the old media can be integrated to give full play to the role of the new media channels and the authority of the traditional media industry. This will enable the new media and traditional marketing to develop harmoniously and harmoniously

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Zhian Zhu
AU  - Gongqian Liang
PY  - 2018/06
DA  - 2018/06
TI  - The Integration and Development of Online New Media Marketing and Traditional Marketing
BT  - Proceedings of the 2018 International Conference on Sports, Arts, Education and Management Engineering (SAEME 2018)
PB  - Atlantis Press
SP  - 461
EP  - 466
SN  - 2352-5398
UR  - https://doi.org/10.2991/saeme-18.2018.86
DO  - 10.2991/saeme-18.2018.86
ID  - Zhu2018/06
ER  -