Research on the Problems and Countermeasures of Taobao 's Network Marketing

DOI

10.2991/saeme-17.2017.102How to use a DOI?

Keywords

Taobao; e-commerce; network marketing; logistics distribution.

Abstract

Taobao is the strongest e-commerce enterprise in China.Taobao has been developing rapidly in recent years.Taobao net sales in 2015 exceeded 3 trillion, accounting for 80% of China's e-commerce transactions.At present, Taobao is developing very well,however, a large number of e-commerce enterprises, such as Jingdong and Suning, also had a certain impact on Taobao.Coupled with the current development of Taobao is not perfect, Taobao still has many problems to be solved.Therefore, this paper mainly studies the existing problems in the development process of Taobao, and puts forward the corresponding countermeasures to these problems,in order to promote the healthy development of Taobao.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Jianyong Bai
PY  - 2017/07
DA  - 2017/07
TI  - Research on the Problems and Countermeasures of Taobao 's Network Marketing
BT  - Proceedings of the 2017 International Conference on Sports, Arts, Education and Management Engineering (SAEME 2017)
PB  - Atlantis Press
SP  - 457
EP  - 460
SN  - 2352-5398
UR  - https://doi.org/10.2991/saeme-17.2017.102
DO  - 10.2991/saeme-17.2017.102
ID  - Bai2017/07
ER  -