Development and Management of Dragon Boat Racing in Shanghai City

DOI

10.2991/saeme-17.2017.84How to use a DOI?

Keywords

Development; management; innovation.

Abstract

Dragon boat racing is not only an exciting and enjoyable sport but also an excellent exercise in teambuilding. In recent years, various dragon boat racings take place widely and four brand competitions of dragon boating have been established in Shanghai city. This paper researches and analyzes the development status and trend and discusses the market management of dragon boat racing in Shanghai.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yingfeng He
AU  - Xiangwen Chen
PY  - 2017/07
DA  - 2017/07
TI  - Development and Management of Dragon Boat Racing in Shanghai City
BT  - Proceedings of the 2017 International Conference on Sports, Arts, Education and Management Engineering (SAEME 2017)
PB  - Atlantis Press
SP  - 379
EP  - 381
SN  - 2352-5398
UR  - https://doi.org/10.2991/saeme-17.2017.84
DO  - 10.2991/saeme-17.2017.84
ID  - He2017/07
ER  -