Research on the Trademark Translation from the Perspective of Culture

DOI

10.2991/saeme-17.2017.72How to use a DOI?

Keywords

trademarks; translation principle; translation methods; intercultural differences.

Abstract

This study focuses on the trademark translation from intercultural perspective. By comparing cultural differences between China and western countries and analyzing a number of successful cases of translation of trademarks some suggested measures are put forward that the translation of trademarks should reflect the merits and the characters of commodities, and the connotation of goods ought to be revealed by various translation strategies.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yuhong Wang
PY  - 2017/07
DA  - 2017/07
TI  - Research on the Trademark Translation from the Perspective of Culture
BT  - Proceedings of the 2017 International Conference on Sports, Arts, Education and Management Engineering (SAEME 2017)
PB  - Atlantis Press
SP  - 321
EP  - 327
SN  - 2352-5398
UR  - https://doi.org/10.2991/saeme-17.2017.72
DO  - 10.2991/saeme-17.2017.72
ID  - Wang2017/07
ER  -