The Impact of the COVID-19 Pandemic on Consumer Behavior and Companies’ Internet Communication Strategies

DOI

10.2991/assehr.k.201105.010How to use a DOI?

Keywords

COVID-19, consumer behavior, Internet communication strategies, Social Media Marketing, social networks, advertising

Abstract

In the modern world, social networks have become one of the main means of communication with consumers. Because of the COVID-19 pandemic, people have become distanced and the role of the Internet has increased more than ever. This channel has become a key means of communication for people. Social networks have become more actively used by companies as platforms for displaying content and communicating with consumers. Consumer behavior has also changed. The article will examine this change, the impact of the pandemic on social networks, digital marketing strategies, and specific examples of how companies used social media marketing strategies during COVID-19. Recommendations will also be offered for adapting digital marketing strategies to changes in consumer behavior.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - K.A. Arzhanova
AU  - T.A. Beregovskaya
AU  - S.A. Silina
PY  - 2020
DA  - 2020/11/06
TI  - The Impact of the COVID-19 Pandemic on Consumer Behavior and Companies’ Internet Communication Strategies
BT  - Proceedings of the Research Technologies of Pandemic Coronavirus Impact (RTCOV 2020)
PB  - Atlantis Press
SP  - 50
EP  - 57
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.201105.010
DO  - 10.2991/assehr.k.201105.010
ID  - Arzhanova2020
ER  -