System Analysis of Strategic Enterprise Management in the Post-Pandemic Period

DOI

10.2991/assehr.k.201105.015How to use a DOI?

Keywords

strategic management, digital economy, model, digital platform

Abstract

The article considers the role of strategic management in the era of the digital economy in the post-pandemic period, which together exacerbated the unpredictability of social development and competition between enterprises in all industries of the world. The analysis of the transformation of approaches to the development of development strategies and the concept of efficiency of both production itself and management methods in the historical context is given. A model of strategic management in the digital economy is proposed, based on a system approach to all elements of the model. It is shown, that non-specific models of strategic management came into collision with new trends in business, it is necessary to take into account the importance of such factors as humanitarian, human, moral values, as well as the culture of the company. The digital economy is also making significant corrections to the concepts of both overall efficiency and economic efficiency, since the so-called factor “regulatory requirements of regulatory authorities and recently emersed requirements of third parties” begins to exert a significant influence on the products of many industries in the world. Forming digital platforms, based on cloud technologies: platforms for primary collection and accumulation of data and application platforms will make profound changes in management systems at all levels, in particular, will affect the interrelations between producers and partners in the value chain (logistics, wholesale companies, retail chains) due to the implementation of cloud technologies of the direct sales model, when the producer “sees” all participants in the chain, up to the end-user, respectively, the timing, volume, and range of demand; the transition to a new type of manufacturing enterprises: from the quality control phase after the production phase to the principle of monitoring all production operations; the transition in the formation of strategic purposes in the form of the company’s competitiveness in the market through quality and price characteristics.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - V.I. Medennikov
PY  - 2020
DA  - 2020/11/06
TI  - System Analysis of Strategic Enterprise Management in the Post-Pandemic Period
BT  - Proceedings of the Research Technologies of Pandemic Coronavirus Impact (RTCOV 2020)
PB  - Atlantis Press
SP  - 78
EP  - 83
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.201105.015
DO  - 10.2991/assehr.k.201105.015
ID  - Medennikov2020
ER  -