Packaging Development Center And Creative Industry As The Supporting Factors Of Msmes To Compete In The Global Market

DOI

10.2991/reka-18.2018.64How to use a DOI?

Keywords

packaging, packaging hall, creative industry, MSMEs

Abstract

Packaging and marketing issues are still the weak points for micro, small and medium enterprises (MSMEs) engaged in food and beverage products. This is due to the low awareness and knowledge of MSMEs regarding to the importance of image, quality and packaging appearance, as well as the limited packaging service facilities that can improve the competitiveness of MSME products. This research has produced a model of MSME mentoring in the form of Creative Packaging and Industrial Development Center (BPKIK) which is integrated in Surakarta area as a solution to improve the competitiveness of food and beverage MSME products in the domestic and global markets. Most MSME producing food and beverage products in Surakarta do not have strong competitiveness yet in the market related to presentation and packaging problems; as much as 60% of the production technology, in terms of product and packaging, is done with conventional technology. Only 17% of the packaging has selling power. The Packaging Center and Creative Industry Model has been formulated with such types of services to facilitate MSMEs producing food and beverage products to develop their businesses. Recommendations are given at the implementation stage of the Packaging Center and Creative Industry model for regency / city level throughout Indonesia both with the name of BPKIK and other organizations.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yayan Suherlan
AU  - Nidyah Widyamurti
PY  - 2018/11
DA  - 2018/11
TI  - Packaging Development Center And Creative Industry As The Supporting Factors Of Msmes To Compete In The Global Market
BT  - Proceedings of the 3rd International Conference on Creative Media, Design and Technology (REKA 2018)
PB  - Atlantis Press
SP  - 295
EP  - 301
SN  - 2352-5398
UR  - https://doi.org/10.2991/reka-18.2018.64
DO  - 10.2991/reka-18.2018.64
ID  - Suherlan2018/11
ER  -