Proceedings of the 1st Paris Van Java International Seminar on Health, Economics, Social Science and Humanities (PVJ-ISHESSH 2020)

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Nowness Service in Religious Travel Agents

Authors
Retno Kusumaningrum, Ratih Pratiwi, Windi NR Wardhani
Corresponding Author
Retno Kusumaningrum
Available Online 8 March 2021.
DOI
10.2991/assehr.k.210304.120How to use a DOI?
Keywords
Service, Religious, Travel Agents
Abstract

Service and experience playas an important role in hospitality sector. Nowness service defines as a costumer centric and fostering value added to service given to the customers. Newness facilitating customers to have different and satisfy experience. Activating newness can generate advantage of real time experience. This study aimed to analyze how newness service and real time experience can improve tourism marketing performance. This study contributes to marketing theory by describing how the combination of technology, (digital services via nowness service) supports real-time experience through social media and other digital platforms in improving. The core purpose of this paper is to explore “ nowness services” and support the development of a real-time service ecosystem, through examining new and real-time interactions through social media and other digital platforms.This research conduct in 102 travel agents in java, data obtained analize using Sem PLS software analysis. Nowness service in religious travel agents are expected to be relevant in experience enchantments for its customers and fostering sustainable tourism marketing. Real time experience will achieve the sustainable tourism marketing.this paper make best practice contribution to the wider tourism and hospitality industries and destination to adopt dynamic and agile methodology for co-creating real time value.

Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 1st Paris Van Java International Seminar on Health, Economics, Social Science and Humanities (PVJ-ISHESSH 2020)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
8 March 2021
ISBN
978-94-6239-349-3
ISSN
2352-5398
DOI
10.2991/assehr.k.210304.120How to use a DOI?
Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - CONF
AU  - Retno Kusumaningrum
AU  - Ratih Pratiwi
AU  - Windi NR Wardhani
PY  - 2021
DA  - 2021/03/08
TI  - Nowness Service in Religious Travel Agents
BT  - Proceedings of the 1st Paris Van Java International Seminar on Health, Economics, Social Science and Humanities (PVJ-ISHESSH 2020)
PB  - Atlantis Press
SP  - 533
EP  - 537
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210304.120
DO  - 10.2991/assehr.k.210304.120
ID  - Kusumaningrum2021
ER  -