Proceedings of the 1st Paris Van Java International Seminar on Health, Economics, Social Science and Humanities (PVJ-ISHESSH 2020)

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The Influence of Collaboration and Competitive Strategies on the Image of the Star Hotel in West Java

Authors
T Sondari, Widjajani, E Dwipriyoko
Corresponding Author
T Sondari
Available Online 8 March 2021.
DOI
10.2991/assehr.k.210304.116How to use a DOI?
Keywords
Collaboration, Competitive, Image, Star Hotels
Abstract

The growth of the hotel industry is in line with the growth of the tourism sector. Based on the number of guests at star hotels, DKI Jakarta, West Java and Bali are still the strongest magnets for investors. Meanwhile, the hotel growth especially in certain areas with a high level of tourist visits, resulting in increasingly fierce of hotel business competition. The hotel was built to meet tourist accommodation needs. However, the aggressiveness of hoteliers seems to be out of sync with data on hotel occupancy rates in Indonesia. Overall, the number of tourists from both foreign and domestic tourists experienced a significant increase. The right business strategy is needed for hospitality companies in West Java in dealing with the phenomena and competition that exists in order to improve the image of the hotel so that it will attract more tourists. Based on the background, the purpose of this research is draw a conceptual framework to test the hypothesis that collaboration strategy and competitive strategy affect the image of star hotels in West Java. The research is conducted by a literature review. Based on the literature review, it is concluded that collaboration strategy and competitive strategy affect hotel image.

Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 1st Paris Van Java International Seminar on Health, Economics, Social Science and Humanities (PVJ-ISHESSH 2020)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
8 March 2021
ISBN
978-94-6239-349-3
ISSN
2352-5398
DOI
10.2991/assehr.k.210304.116How to use a DOI?
Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - CONF
AU  - T Sondari
AU  - Widjajani
AU  - E Dwipriyoko
PY  - 2021
DA  - 2021/03/08
TI  - The Influence of Collaboration and Competitive Strategies on the Image of the Star Hotel in West Java
BT  - Proceedings of the 1st Paris Van Java International Seminar on Health, Economics, Social Science and Humanities (PVJ-ISHESSH 2020)
PB  - Atlantis Press
SP  - 513
EP  - 516
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210304.116
DO  - 10.2991/assehr.k.210304.116
ID  - Sondari2021
ER  -