Proceedings of the 3rd Progress in Social Science, Humanities and Education Research Symposium (PSSHERS 2021)

Analysis of Competitiveness Determinants, and Export Development Strategy of Indonesian MSME Products to the ASEAN Market

Authors
Haryadi Haryadi1, *, Siti Hodijah1
1Department of Economics, Faculty of Economics and Business, Jambi University, Jambi, Indonesia
*Corresponding author. Email: haryadi_kamal@yahoo.com
Corresponding Author
Haryadi Haryadi
Available Online 22 December 2022.
DOI
10.2991/978-2-494069-33-6_36How to use a DOI?
Keywords
ASEAN; Export Competitiveness; Acceleration Ratio; Creative Economy
Abstract

Micro, Small, and Medium Enterprises (MSMEs) are one of the most strategic sectors in boosting the Indonesian economy. This business not only absorbs a large workforce but also contributes to GDP and has proven time and again that this sector can save the Indonesian economy from the crisis. This study aims to (1) identify and analyze the export competitiveness of Indonesian MSMEs; (2) analyze the factors that affect the competitiveness of exports; and (3) analyze and determine a more appropriate strategy for the development of Indonesian MSME exports. To answer the objective of export competitiveness, the RCA, AR, and ECI indices are used. To answer the factors that affect export competitiveness, multiple linear regression models are used. From the results of the study, it is known that based on the calculation of the export competitiveness of Indonesian MSMEs in the ASEAN Market during 2010–2020, it shows that there is a competitive power possessed with an average value of RCA > 1, AR > 0 and the value of ECI-ECI Index>. Based on the regression results of ASEAN economic growth variables, the number of Indonesian MSMEs and export taxes together have a significant influence on Indonesian MSME exports in the ASEAN market.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 3rd Progress in Social Science, Humanities and Education Research Symposium (PSSHERS 2021)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
22 December 2022
ISBN
978-2-494069-33-6
ISSN
2352-5398
DOI
10.2991/978-2-494069-33-6_36How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

TY  - CONF
AU  - Haryadi Haryadi
AU  - Siti Hodijah
PY  - 2022
DA  - 2022/12/22
TI  - Analysis of Competitiveness Determinants, and Export Development Strategy of Indonesian MSME Products to the ASEAN Market
BT  - Proceedings of the 3rd Progress in Social Science, Humanities and Education Research Symposium (PSSHERS 2021)
PB  - Atlantis Press
SP  - 293
EP  - 306
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-33-6_36
DO  - 10.2991/978-2-494069-33-6_36
ID  - Haryadi2022
ER  -