Proceedings of the 2023 3rd International Conference on Public Management and Intelligent Society (PMIS 2023)

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Research on the Application of Artificial Intelligence in Night Tourism

Authors
Meng Gao1, *
1Shanghai University, Shanghai, China
*Corresponding author. Email: 1350327375@qq.com
Corresponding Author
Meng Gao
Available Online 26 July 2023.
DOI
10.2991/978-94-6463-200-2_57How to use a DOI?
Keywords
Artificial Intelligence; Night tourism; Artificial intelligence products
Abstract

Artificial intelligence has driven innovation in the tourism industry, bringing convenience to tourism enterprises and tourists. Tourism companies have introduced chatbots and applied natural language processing technology to push the best itineraries for tourists based on their characteristics and preferences. Tourism enterprises use artificial intelligence, big data, etc. to analyze the needs of tourists, use deep learning algorithms to segment the market of tourists and achieve precision marketing. Tourists also benefit from artificial intelligence, for example, reducing the waiting time in line, using artificial intelligence assistants to solve problems before, during and after travel, and experiencing the stimulation brought by AR and VR. However, tourists’ perceptions and attitudes towards AI, the use of AI products for night tourism, and preferences vary from each other to the future development of AI. Businesses should improve the application of AI in night tourism according to the needs and suggestions of tourists, and increase publicity.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2023 3rd International Conference on Public Management and Intelligent Society (PMIS 2023)
Series
Atlantis Highlights in Intelligent Systems
Publication Date
26 July 2023
ISBN
978-94-6463-200-2
ISSN
2589-4919
DOI
10.2991/978-94-6463-200-2_57How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Meng Gao
PY  - 2023
DA  - 2023/07/26
TI  - Research on the Application of Artificial Intelligence in Night Tourism
BT  - Proceedings of the 2023 3rd International Conference on Public Management and Intelligent Society (PMIS 2023)
PB  - Atlantis Press
SP  - 556
EP  - 563
SN  - 2589-4919
UR  - https://doi.org/10.2991/978-94-6463-200-2_57
DO  - 10.2991/978-94-6463-200-2_57
ID  - Gao2023
ER  -