Proceedings of the 2023 3rd International Conference on Public Management and Intelligent Society (PMIS 2023)

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The Development Strategy of Medical Tourism Industry in Sichuan Province Based on PEST-SWOT Model

Authors
Yulian Liu1, Yuhui Liu1, Huazhong Ding1, Lianxing Min2, *
1School of Marxism, Chengdu University of TCM, Chengdu, 611137, China
2School of Management, Chengdu University of TCM, Chengdu, 611137, China
*Corresponding author. Email: minlx@foxmail.com
Corresponding Author
Lianxing Min
Available Online 26 July 2023.
DOI
10.2991/978-94-6463-200-2_147How to use a DOI?
Keywords
PEST-SWOT; medical tourism; development strategy
Abstract

Medical tourism is a concrete manifestation of the “health+” strategy in the context of industrial integration development and presents some typical economic characteristics. This paper use literature analysis to identify the connotation and industrial economic characteristics of medical tourism, use PEST-SWOT analysis to discuss the internal and external development environment and core strategies of the medical tourism industry in Sichuan Province. Overall, there are good opportunities and conditions for the development of medical tourism industry in Sichuan Province, but integration of resources is insufficient, and the industrial characteristics and brands are also not well-recognized. Specifically, the medical tourism industry in Sichuan Province should focus on products and positioning, adopt a differentiated and misplaced competition strategy, and make efforts in resource integration, brand building, government guidance, industrial investment, and talent training to enhance industrial development momentum.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2023 3rd International Conference on Public Management and Intelligent Society (PMIS 2023)
Series
Atlantis Highlights in Intelligent Systems
Publication Date
26 July 2023
ISBN
978-94-6463-200-2
ISSN
2589-4919
DOI
10.2991/978-94-6463-200-2_147How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Yulian Liu
AU  - Yuhui Liu
AU  - Huazhong Ding
AU  - Lianxing Min
PY  - 2023
DA  - 2023/07/26
TI  - The Development Strategy of Medical Tourism Industry in Sichuan Province Based on PEST-SWOT Model
BT  - Proceedings of the 2023 3rd International Conference on Public Management and Intelligent Society (PMIS 2023)
PB  - Atlantis Press
SP  - 1366
EP  - 1372
SN  - 2589-4919
UR  - https://doi.org/10.2991/978-94-6463-200-2_147
DO  - 10.2991/978-94-6463-200-2_147
ID  - Liu2023
ER  -