Proceedings of 2024 4th International Conference on Public Management and Big Data Analysis (PMBDA 2024)

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Analysis of Future Tourism Gaze Based on Virtual Technology

Research on Intention Perception and Identity in Brink Traveler

Authors
Yuanyuan Tan1, *, Yang Langyue Yang1, *
1Guilin University of Electronic Technology, Guilin, China
*Corresponding author. Email: 22807593@qq.com
*Corresponding author. Email: 1316708036@qq.com
Corresponding Authors
Yuanyuan Tan, Yang Langyue Yang
Available Online 28 February 2025.
DOI
10.2991/978-94-6463-656-7_3How to use a DOI?
Keywords
virtual tourism; intentional perception; semiotics
Abstract

With the rapid development of virtual reality (VR) and augmented reality (AR) technologies, virtual tourism is becoming a novel way to experience tourism. From the perspective of semiotics, this paper defines the types of future virtual tourism symbols and tourists’ identity symbols in detail, and studies tourists’ perception of future virtual tourism destinations from two dimensions: perceptual imagery and emotional imagery. Through the content analysis method, the cognitive image perception characteristics and classification structure of tourists on virtual tourism destinations were studied, and the virtual scene tourism symbols were divided into four categories: situational symbols, visual symbols, auditory symbols and language symbols. With the help of Peirce’s theory of “symbol tripartite”, this paper analyzes the construction of identity symbols of tourists, and points out that the emotional value of virtual tourism can be glimpsed through the presentation, representation and interpretation of identity symbols, and finally the symbol system of virtual tourism is constructed.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of 2024 4th International Conference on Public Management and Big Data Analysis (PMBDA 2024)
Series
Advances in Economics, Business and Management Research
Publication Date
28 February 2025
ISBN
978-94-6463-656-7
ISSN
2352-5428
DOI
10.2991/978-94-6463-656-7_3How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Yuanyuan Tan
AU  - Yang Langyue Yang
PY  - 2025
DA  - 2025/02/28
TI  - Analysis of Future Tourism Gaze Based on Virtual Technology
BT  - Proceedings of 2024 4th International Conference on Public Management and Big Data Analysis (PMBDA 2024)
PB  - Atlantis Press
SP  - 15
EP  - 28
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-656-7_3
DO  - 10.2991/978-94-6463-656-7_3
ID  - Tan2025
ER  -