Proceedings of 2024 4th International Conference on Public Management and Big Data Analysis (PMBDA 2024)

Materialism Moderates the Relationship between Pandemic Threats and Preference for Eco-Friendly Products

Authors
Yaming Wang1, Yongtian Yin1, Chubo Gong1, *
1Shandong University of Traditional Chinese Medicine, Jinan, 250355, China
*Corresponding author. Email: gongchunbo168@163.com
Corresponding Author
Chubo Gong
Available Online 28 February 2025.
DOI
10.2991/978-94-6463-656-7_20How to use a DOI?
Keywords
Pandemic threats; Eco-friendly products; Materialism
Abstract

Previous research has demonstrated that pandemic threats increase consumers’ preference for eco-friendly products. However, the effect does not always exist. The current research proposes that materialism plays a moderating role between the pandemic threats and the preference for eco-friendly products. Specifically, when low materialists are faced with a pandemic threat, their preference for eco-friendly products is significantly enhanced, while the preference of high materialists for eco-friendly products does not show significant change.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Download article (PDF)

Volume Title
Proceedings of 2024 4th International Conference on Public Management and Big Data Analysis (PMBDA 2024)
Series
Advances in Economics, Business and Management Research
Publication Date
28 February 2025
ISBN
978-94-6463-656-7
ISSN
2352-5428
DOI
10.2991/978-94-6463-656-7_20How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

TY  - CONF
AU  - Yaming Wang
AU  - Yongtian Yin
AU  - Chubo Gong
PY  - 2025
DA  - 2025/02/28
TI  - Materialism Moderates the Relationship between Pandemic Threats and Preference for Eco-Friendly Products
BT  - Proceedings of 2024 4th International Conference on Public Management and Big Data Analysis (PMBDA 2024)
PB  - Atlantis Press
SP  - 202
EP  - 208
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-656-7_20
DO  - 10.2991/978-94-6463-656-7_20
ID  - Wang2025
ER  -