Materialism Moderates the Relationship between Pandemic Threats and Preference for Eco-Friendly Products

DOI

10.2991/978-94-6463-656-7_20How to use a DOI?

Keywords

Pandemic threats; Eco-friendly products; Materialism

Abstract

Previous research has demonstrated that pandemic threats increase consumers’ preference for eco-friendly products. However, the effect does not always exist. The current research proposes that materialism plays a moderating role between the pandemic threats and the preference for eco-friendly products. Specifically, when low materialists are faced with a pandemic threat, their preference for eco-friendly products is significantly enhanced, while the preference of high materialists for eco-friendly products does not show significant change.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Yaming Wang
AU  - Yongtian Yin
AU  - Chubo Gong
PY  - 2025
DA  - 2025/02/28
TI  - Materialism Moderates the Relationship between Pandemic Threats and Preference for Eco-Friendly Products
BT  - Proceedings of 2024 4th International Conference on Public Management and Big Data Analysis (PMBDA 2024)
PB  - Atlantis Press
SP  - 202
EP  - 208
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-656-7_20
DO  - 10.2991/978-94-6463-656-7_20
ID  - Wang2025
ER  -