Materialism Moderates the Relationship between Pandemic Threats and Preference for Eco-Friendly Products
Authors
Yaming Wang1, Yongtian Yin1, Chubo Gong1, *
1Shandong University of Traditional Chinese Medicine, Jinan, 250355, China
*Corresponding author.
Email: gongchunbo168@163.com
Corresponding Author
Chubo Gong
Available Online 28 February 2025.
- DOI
- 10.2991/978-94-6463-656-7_20How to use a DOI?
- Keywords
- Pandemic threats; Eco-friendly products; Materialism
- Abstract
Previous research has demonstrated that pandemic threats increase consumers’ preference for eco-friendly products. However, the effect does not always exist. The current research proposes that materialism plays a moderating role between the pandemic threats and the preference for eco-friendly products. Specifically, when low materialists are faced with a pandemic threat, their preference for eco-friendly products is significantly enhanced, while the preference of high materialists for eco-friendly products does not show significant change.
- Copyright
- © 2025 The Author(s)
- Open Access
- Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.
Cite this article
TY - CONF AU - Yaming Wang AU - Yongtian Yin AU - Chubo Gong PY - 2025 DA - 2025/02/28 TI - Materialism Moderates the Relationship between Pandemic Threats and Preference for Eco-Friendly Products BT - Proceedings of 2024 4th International Conference on Public Management and Big Data Analysis (PMBDA 2024) PB - Atlantis Press SP - 202 EP - 208 SN - 2352-5428 UR - https://doi.org/10.2991/978-94-6463-656-7_20 DO - 10.2991/978-94-6463-656-7_20 ID - Wang2025 ER -