Proceedings of the 2nd Padang International Conference on Education, Economics, Business and Accounting (PICEEBA-2 2018)

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Effect of Marketing Mix on Customer Satisfaction and Loyalty PT.TIKI Padang Branch

Authors
Dewi Marlina, Yunia Wardi, Dina Patrisia
Corresponding Author
Dewi Marlina
Available Online April 2019.
DOI
10.2991/piceeba2-18.2019.57How to use a DOI?
Keywords
product, price, location, promotion, employee, process, physical proof, satisfaction, loyalty
Abstract

This study aims to analyze the effect the marketing mix on customer satisfaction and loyalty PT.TIKI Cabang Padang.TIKI Padang Branch.penelitian ini termasuk ke dalam penelitian kausatifdengan teknik analisisSEM (Structure Equation Model).This research is included in the causative researchwithSEM (Structure Equation Model)analysis technique.Populasi dalam penelitian ini adalah seluruh konsumen yang melakukan pengiriman barang secara berul ang pada PT.The population in this study is all consumers of PT. TIKI Cabang Padang dengan jumlah sampel sebanyak 200 responden.TIKI Padang Branch with a total sample of 200 respondents.Hasil penelitian menunjukan bahwaProduk, promosi, karyawan,dan kepuasanberpengaruh positif dan signifikan terhadap kepuasan konsumen PT.The results showed thatProducts, promotions, employees, and satisfactionhad a positive and significant effect on customer satisfaction PT.TIKI Cabang Padang.TIKI Padang Branch.SedangkanHarga, lokasi, proses, dan bukti fisiktidak berpengaruh positif dan signifikan terhadap kepuasan konsumen PT.Price, location, process, and physical evidencedo not have a positive and significant effect on customer satisfaction PT.TIKI Cabang Padang.TIKI Padang Branch

Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2nd Padang International Conference on Education, Economics, Business and Accounting (PICEEBA-2 2018)
Series
Advances in Economics, Business and Management Research
Publication Date
April 2019
ISBN
978-94-6252-703-4
ISSN
2352-5428
DOI
10.2991/piceeba2-18.2019.57How to use a DOI?
Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - CONF
AU  - Dewi Marlina
AU  - Yunia Wardi
AU  - Dina Patrisia
PY  - 2019/04
DA  - 2019/04
TI  - Effect of Marketing Mix on Customer Satisfaction and Loyalty PT.TIKI Padang Branch
BT  - Proceedings of the 2nd Padang International Conference on Education, Economics, Business and Accounting (PICEEBA-2 2018)
PB  - Atlantis Press
SP  - 432
EP  - 440
SN  - 2352-5428
UR  - https://doi.org/10.2991/piceeba2-18.2019.57
DO  - 10.2991/piceeba2-18.2019.57
ID  - Marlina2019/04
ER  -